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USDA Farmers Market Promotion Program (FMPP) - Application Due 05/14; Webinars 04/16 and 05/7

Opportunity Title:

Farmers Market Promotion Program Fiscal Year 2024



Department of Agriculture (USDA), Agricultural Marketing Service (AMS)


Opportunity Number:




Farmers Market Promotion Program (FMPP) funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:

  • Supporting and promoting domestic direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant, and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;

  • Encouraging the development of value-added agricultural products;

  • Developing marketing strategies for producers of local food and value-added products;

  • Facilitating regional food chain coordination development;

  • Promoting new business opportunities and marketing strategies to reduce on-farm food waste;

  • Responding to changing technology needs in direct producer-to-consumer marketing;

  • Covering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment.

AMS is offering office hours on April 16 and May 7, 2024 from 1:00 pm EST to 3:00 pm EST to answer questions from applicants. Through the registration link, access will be provided to both office hours sessions, applicants can decide to attend to one or both sessions.



  • Agricultural businesses and cooperatives

  • Community Supported Agriculture (CSA) networks and associations

  • Food councils

  • Economic development corporations

  • Local governments

  • Nonprofit and public benefit corporations

  • Producer networks or associations

  • Regional farmers’ market authorities

  • Tribal governments


Award Details:

Total Amount Available:



Maximum Award:



Minimum Award:




Applications Due May 14, 2024



Grant Management Associates has years of experience with opportunities like this one. Contact us today for a consultation.

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