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USDA SNAP Healthy Fluid Milk Incentives Initiative - Due 08/09/24

Opportunity Title:




Department of Agriculture (USDA), Food and Nutrition Service (FNS)


Opportunity Number:




The primary purpose of the HFMI project is to develop and test methods to increase the purchase and consumption of qualifying fluid milk by SNAP households by providing them an incentive at the point of purchase at authorized retailer locations. “Qualifying fluid milk” includes all varieties of pasteurized cow’s milk that:

  1. Is without flavoring or sweeteners,

  2. Is consistent with the most recent dietary recommendations,

  3. Is packaged in liquid form, and

  4. Contains vitamins A and D at levels consistent with the Food and Drug Administration, State, and local standards for fluid milk.

Key Requirement for FY 2024 Applicants: FNS is limiting proposals to project designs that will either:

  • Deliver HFMI incentives as an automatic discount at the point of purchase or

  • Through integration with State Electronic Benefit Transfer (EBT) systems to automatically deposit earned HFMI incentives onto SNAP households EBT cards.



  • Governmental entities (State, local, territory, or tribal agencies)

  • All non-profit organizations


Award Details:

Total Amount Available:



Maximum Award:




Applications Due August 09, 2024



Grant Management Associates has years of experience with opportunities like this one. Contact us today for a consultation.

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